What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

4 Ways Cloud Computing Rules

Cloud computing goes where you go. Because it is hosted on an independent server and not on your office desktop computer, you can take it with you. With an access code, it does not matter what computer or device you are on, you can always have access to your documents as long as you have an internet connection. You are never far from your work.

You can access it anywhere.

As long as the device you are using has access to the internet, you can access the cloud. You can always access your work. It also provides a platform where you can share work with co-workers across long distances. They can log on and see your work real time, make changes, and you can see those changes right away.

You always have what you need.

You drop your files into the cloud from your office desktop computer and you can grab them later from another computer or device. Cloud computing can even offer programs so if the computer you are using does not have a program on it that you need to run your files, you can use those programs in the cloud platform. There will never be a work stoppage because a file is missing or the program you need to run a file is not available.

You do not have to worry about running out of space.

The cloud is stored on an external server, not your company's server or your office desktop computer. The outside source has extra room where you might not. You will also not have to worry about downloading extra programs for all your devices. You can put the program on the cloud and all your employees can access it. That can save your organization money as well as space.

Files are never forgotten.

Once you save a file in the loud, it will always be there. The cloud has numerous safeguards so that you will not lose your data. In the past, if you forgot to drop a file on your drive drive before you left for a business trip, you were stuck without that file for the duration of that trip. Now, with cloud computing, all you need to do is go online and pull it up. You will never be without anything you need.

Cloud computing is an advantage the modern business person can not be without. The convenience of having access to your files anytime and anyplace in this fast pace work environment is a tool in which you will thank your lucky stars. Even if you are at a computer that does not have the program you need to use your file, you can use the apps in the cloud. With those apps on the cloud, multiple users can use the programs simultaneously, saving your company time and money since you will not have to put the same programs on all your devices. Plus, because they are on the cloud, files will never be forgotten.

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away from any corner of the globe. Well, actually two if you include the Yahoo! search a potential customer does access your shopping cart. What most businesses, unfortunately, do not realize though, is that their shopping cart is struggling to make it to the checkout counter. Bill Dunlap, managing director of Global Reach, Inc. notes that "for every $ 2 million a site is doing in domestic sales, they're leaving another $ 1 million on the table in international sales if they're not making them easily available."

To paraphrase the above, let me draw on a quote from Willy Brandt. The former West German Chancellor is reported to have once said: "If I'm selling to you, I speak your language. If I'm buying, dann muessen Sie Deutsch sprechen (then you must speak German)."

In economics this is referred to as opportunity cost – the cost of something in terms of an opportunity foregone. The opportunity cost of not speaking "German" is a whopping 50%! This simple truth is supported by statistics.

Donald A. DePalma reported in a study conducted for Forrester Research that "Visitors linger twice as long as they do at English-only URLs; business buyers are three times more likely to buy if addressed in their own language; and customer service costs drop when instructions are displayed in the user's language. " (Donald A. DePalma, Strategies for Global Sites, 1998).

Another Forrester Research report, quoted in an article titled "Reasons for Success in International E-Commerce" (webpronews.com) provides statistics that indicate "over 55% of the world world accesses the Internet from countries where English is not the native language. "

The message is loud and clear: Do not assume that there is no reason to translate your marketing materials or that English is used in other countries! To be sure, English is the lingua franca of the world, and many people do have the ability to read English. But, faced with a choice, would you pull out your wallet for a company that caters to your needs in your non-native language, or your native language?

If translation and localization is not part of your international e-commerce strategy, then you may be leaving money on the table!

And, if you see the truth in this message, you have a couple of options available: you can develop an in-house translation capability, or you can commission a professional translation service to translate your marketing materials. Developing an in-house translation capability is prohibitively expensive, not to mention that it is a long term effort. An appropriate analogy to illustrate this point that of an IT department.

So, unless you have deep pockets, buying translation is the way to go.

Buying translation, however, can be overwhelming with all the technical jargon, and frustrating with all the endless marketing hype and "mission statements" that are thrown at you. Fact is, the basics of purchasing translation are easy. Read on. Your starting point should be the clarification of your translation project requirements. Consider:

  • Whether your marketing materials are for internal consumption (including partners) or external consumption?
  • Whether cost is more important or quality is more important?
  • What is the time frame for your project?
  • What are your ongoing (long-term) professional translation service needs?

By clarifying project requirements, you are establishing the framework to answer the 2 most important questions that will determine the success of your translation project. Namely, what is the right type of translation, and what is the right professional translation service for your translation project?

Ensure the success of your translation project – Read this Japanese Translation Guide .

Las Vegas Hotel Reservations

Las Vegas has room for everyone – rich or poor. If you have enough money to burn, the city will offer you high-class luxury hotels. And if you talk to yourself before every dollar you spend, you can find a host of cheap hotels that suits your pocket.

Although you can still try the traditional method of calling up a hotel and making reservations by telephone, the best method for doing so is online. Online reservation will save you a lot of money. And the money saved will be worth the trouble of surfing the Internet and comparing the rates offered by different hotels. What's more, if you choose to go online, you are illegally to end up landing in a no-vacancy hotel or making last minute booking in a desperate hurry. Las Vegas offers you over 100,000 hotel rooms to choose from. It's unimaginable you will not find a single one that fits your budget.

Most hotels accept credit cards and have safeguards to protect your personal information.

As prices depend on currency fluctuations, they may vary on a daily basis. But once you make a booking, the currency exchange rate for that booking is fixed at the rate at booking creation date.

If you want to cancel your booking, do it online. If you notice directly to the hotel, the hotel will not treat it as valid and full payment will be applied. All cancellations or changes will incur a charge.

In most hotels, there is a limit as to how many people stay in a room. So take care that your booking clearly indicates the number of people staying. Most hotels usually charge an extra amount for the extra people. Child policies are likely to be different in different hotels. In the case of a refund, the amount will be credited directly to your credit card.

Most hotels will offer you a single room, double room, twin room, triple room or quad room.